Editorial review — verified Sept 2026

ActiveCampaign Pricing Guide 2026

Four email plan tiers across Starter, Plus, Pro, and Enterprise, with prices that rise with contact count and email sends scaled as a 10x–15x multiplier on contacts — the predictive CRM suite pairs campaign volume with sales and automation features.

Verify on activecampaign.com/pricing All pricing compared

The verified figures

ActiveCampaign verified pricing figures
Item	Verified figure	Why it matters
Plan model	Published tiers; price scales with contacts	Compare contact count, billing term, and included features
Tiers	Starter, Plus, Pro, Enterprise	AI depth and segmentation unlock upward
Email allowance	10x contacts (Starter) / 12x (Plus, Pro) / 15x (Enterprise)	Send headroom is a multiple of list size
AI surface	Active Intelligence, predictive sending, win probability	Predictions need history to earn their keep
CRM depth	Pipelines + sales-engagement add-ons, 1–5 users by tier	Sales-assisted SaaS gets one shared brain
Starter at 1,000 contacts	$15/month, billed annually	Published starting price for the 1,000-contact email plan

Source: official ActiveCampaign pricing page. For 1,000 contacts on annual billing, recorded monthly prices are Starter $15, Plus $49, Pro $79, and Enterprise $145; higher contact counts change the price.

How contact pricing and send limits work

ActiveCampaign publishes tier prices that vary with the number of email contacts. At 1,000 contacts on annual billing, Starter is $15/month, Plus $49/month, Pro $79/month, and Enterprise $145/month. As a concrete larger-list reference, the documented Starter price at 10,000 contacts is $149/month on the same annual billing view. The send allowance is also tied to list size: Starter permits 10 times the contact limit in sends, Plus and Pro 12 times, and Enterprise 15 times. A 5,000-contact list therefore corresponds to 50,000 Starter sends or 75,000 Enterprise sends.

Compare both the contact bracket and the capabilities before choosing a tier. The documented user limits are one user on Starter and Plus, three on Pro, and five on Enterprise; advanced segmentation, predictive sending, and attribution may determine whether the next tier is useful. SMS and transactional email are add-ons, so include them separately in a budget. Recheck the chosen contact count and billing term whenever the list grows, since a low send volume does not prevent contact-based pricing from moving up.

AI value per dollar

No vendor here spreads AI across more surface: campaign builders, automation builders, brand kits, content and image generation, suggested segments, account-based send times, predictive sending, lead scoring, and win probability. Our gallery sequences generated solid multi-step nurtures, though voice needed more editing than the top picks — the model defaults to polished-generic until fed examples. Predictive features also demand data volume: tiny lists see thin predictions, so early-stage teams pay for intelligence they cannot yet activate.

The value case is sales-assisted SaaS, where one platform scoring leads, predicting wins, and timing sends replaces three stitched tools. Feed it your voice corpus with briefs from our prompt gallery, gate predictions behind minimum-history thresholds, and measure lift on pipeline — not opens — before renewing upward. Pure product-led teams usually get equivalent lifecycle lift cheaper elsewhere.

AI prompt gallery — ActiveCampaign edition

Build a trial nurture where entry requires lead score ≥ {threshold} and exit fires on {deal_created}. High-score path: human-touch task + 2 emails. Low-score path: 5-email product arc. Define the scoring inputs explicitly — no black-box criteria.

Design a predictive-send validation: hold out 15% on fixed-time sends for 6 weeks, compare trial-to-opportunity rate (not opens) between arms, and retire predictive timing for any segment where lift is negative twice consecutively. Report per-segment, never blended.

ActiveCampaign's CRM and AI trade-offs

ActiveCampaign's strongest distinction is the shared view of marketing activity and sales work. A SaaS team can connect campaign engagement with contact records, deal stages, tasks, and automation branches, then use those records to coordinate a trial nurture with sales follow-up. That can reduce handoffs when the lifecycle includes human qualification. It also raises the setup burden: teams need agreed definitions for lifecycle stage, lead ownership, and the event that creates or updates a deal, or automation rules can produce duplicate outreach.

Active Intelligence adds content, segmentation, and prediction features across campaign and automation work. Treat those features as operational aids, not a reason to skip measurement: maintain a fixed-time control for predictive sending, inspect results by segment, and make sure the CRM history is deep enough to support useful scoring. Smaller product-led teams with no sales process may find the CRM surface and contact-based bill heavier than they need; teams with a real pipeline can judge the premium against fewer disconnected handoffs and clearer revenue attribution.

Worked bills

Small sales-assisted SaaS (1,000 contacts, 10,000 sends): inside the Starter 10x multiplier. The recorded Starter price for 1,000 contacts is $15/month billed annually; verify which Active Intelligence features are included versus gated on the official page.

Growth team (10,000 contacts, 100,000 sends): Plus or Pro permits up to 120,000 sends at the 12x multiplier. The documented Plus price at 10,000 contacts is $189/month billed annually; Pro is $375/month. Compare included users, segmentation, predictive sending, and attribution alongside the bill.

Scale operation (50,000 contacts, dense lifecycle): Enterprise's 15x allowance corresponds to 750,000 sends and includes five users. The recorded Enterprise price at this contact count is $1,169/month billed annually. Clean inactive records before choosing a contact bracket, and account separately for any SMS or transactional email add-ons.

Switching costs and migration order

ActiveCampaign migrations need to preserve CRM relationships as well as email content: deals, pipelines, lead scores, tags, and automation history should transfer coherently. First export contacts with tags, custom fields, consent records, and deal stages; reconcile duplicates and define which system owns each field. Next rebuild automations around the destination's actual event and field names instead of copying old branches blindly. Re-create scoring rules only after documenting their inputs, then test representative records through each path to catch duplicate tasks or messages. Run the old and new systems in parallel for a full sales cycle so attribution remains continuous, and confirm the destination contact count before selecting an annual price bracket. Finally, revalidate billing and integration connectors, since lifecycle flows depend on third-party events arriving with the expected identifiers.

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