Editorial review — prices checked 7 October 2026
GetResponse Pricing Guide 2026
Byline: the editorial team of this site.
For a small team that wants AI-assisted campaigns and automated follow-up in one subscription, the best pick among GetResponse's plans is Marketer at $59 a month on monthly billing, or $48.38 a month billed annually. The reason is specific: Starter includes one automation workflow, and a real onboarding or trial sequence needs more than that. Marketer adds unlimited workflows, advanced segmentation and abandoned-cart recovery, so the emails you draft with an AI tool can run as a full sequence instead of a single send.
Why this guide covers sending tools, not inboxes
AI-native email products fall into two groups. Inbox clients such as Superhuman, Shortwave, Spark and HEY are built around one person's mailbox rather than a subscriber list. They are not bulk senders, so this guide does not price them against list sending. GetResponse belongs to the second group: an AI-first sending tool that lets a team draft, schedule and automate campaigns to a list of subscribers. The questions here are what that kind of tool costs, which plan a team should start on, and what the alternatives cost when the job is slightly different.
The short answer for most small SaaS and content teams is that the price depends on two things: how many subscribers you pay for, and whether you need more than one automation workflow. GetResponse's price points make the second question the one that matters most, because the step up from Starter to Marketer is the step from a single flow to a real lifecycle program.
How the four tools compare
The four tools below are the ones that come up when a team asks whether it needs a sending platform, a publishing platform, a sales CRM or an automation layer. Each price is the public figure on the vendor's pricing page, checked on 7 October 2026.
| Tool | Best for | Starting price | Key limitation |
|---|---|---|---|
| GetResponse | Small teams that want email, landing pages, forms and automation in one subscription | $19/month Starter, or $15.58/month billed annually. Free trial; no ongoing free plan listed | Starter includes only one automation workflow. Unlimited workflows start at Marketer |
| Ghost | Writers and publishers who want a website and a newsletter list together | $15/month Starter (up to 1,000 members) | Built around publishing. The listed features do not include multi-step sales-style automation |
| Close | Sales teams that want email, calling and SMS inside a CRM | $19 per user per month Solo, or $9 billed annually; 14-day free trial | Priced per user, so cost rises with every seat. AI credits are also allocated per user |
| Make | Teams that connect AI tools, forms and senders through workflows | Free plan with 1,000 credits a month; Core $10.59/month for 10,000 credits | An automation layer, not a sender. The free plan allows 2 active scenarios |
Source: each vendor's public pricing page, linked in the sections below. Prices are in US dollars before any local tax.
GetResponse plans and what each one includes
GetResponse publishes three paid plans on its pricing page, each available on monthly or annual billing. The table shows the monthly price, the annual-billing price per month, and the twelve-month totals for both billing views. The twelve-month figures are simple multiplication of the published prices, so you can check them yourself.
| Plan | Monthly billing | Billed annually (per month) | Twelve months, monthly billing | Twelve months, annual billing | What it includes |
|---|---|---|---|---|---|
| Starter | $19 | $15.58 | 12 × $19 = $228 | 12 × $15.58 = $186.96 | Unlimited monthly email sends, welcome series, one automation workflow, landing pages, signup forms |
| Marketer | $59 | $48.38 | 12 × $59 = $708 | 12 × $48.38 = $580.56 | Unlimited workflows, advanced audience segmentation, abandoned-cart recovery, sales funnels |
| Creator | $69 | $56.58 | 12 × $69 = $828 | 12 × $56.58 = $678.96 | Webinars, website builder, course creator, premium newsletter subscriptions |
On the published figures, annual billing works out to about 18% less per month on every plan (each annual price is 82% of the monthly one). Over a year that is $41.04 on Starter, $127.44 on Marketer and $149.04 on Creator.
The published price does not name a subscriber count, so this guide does not attach one to it. Enter your own list size on the pricing page before you budget. Until you have confirmed the figure for your list, write the cost for that size down as pricing on request rather than estimating it. Any larger or custom arrangement is also pricing on request here.
What the bill looks like for three teams
A solo founder with one announcement list and a welcome series. Starter fits this case. On monthly billing the year costs 12 × $19 = $228; on annual billing it costs 12 × $15.58 = $186.96. The limit is the single workflow. A welcome series plus one trial nudge fits inside it. A full onboarding path does not.
A growing SaaS team that needs onboarding, trial nurture and win-back mail. Marketer is the first plan with unlimited workflows and abandoned-cart recovery. On monthly billing the year costs 12 × $59 = $708; on annual billing it costs 12 × $48.38 = $580.56. The gap between the two billing views is $127.44 a year.
A course or webinar business. Creator is the plan that includes webinars, the course creator and premium newsletter subscriptions. On monthly billing the year costs 12 × $69 = $828; on annual billing it costs 12 × $56.58 = $678.96. Pay for Creator only if you will use those features; otherwise Marketer is the cheaper sequence engine.
Where AI fits in a GetResponse workflow
GetResponse is an email and marketing platform that can sit alongside AI writing tools. The published plan listings do not state AI allowances per plan, so check the pricing page for any AI usage limits before you build a workflow that depends on them.
A practical pattern is to draft sequences in a general AI tool, edit them against your product facts, and then paste the approved copy into a GetResponse workflow. Keep a human check on every price, discount and feature claim. An AI draft can state an offer your product does not make, and a sequence that repeats a wrong discount to a thousand subscribers is expensive to correct.
Unlimited monthly sends on Starter means sending volume does not add a fee. It does not mean unlimited deliverability. Inbox placement still depends on list quality, consent and authenticated sending domains, so budget time for those even when the invoice is flat.
Each tool: strengths, limits and price
GetResponse
What it does well for this audience. GetResponse puts email, landing pages, signup forms and automation in one subscription. Starter already includes unlimited monthly email sends, a welcome series, landing pages and signup forms, so a new list can start without a second vendor. Marketer adds unlimited workflows, advanced audience segmentation, abandoned-cart recovery and sales funnels, which is what a SaaS lifecycle program needs.
Where it falls short. Starter's single automation workflow is too small for lifecycle mail. A team that wants onboarding, trial expiry and win-back in separate flows will need Marketer from the start. Creator's webinar, course and website features are useful only to businesses that already sell education or events. If you are a SaaS company with no course or webinar motion, you are paying for tools you will not run.
Price. $19, $59 and $69 a month on monthly billing; $15.58, $48.38 and $56.58 a month billed annually, for Starter, Marketer and Creator. There is a free trial and no ongoing free plan is listed on the pricing page. See getresponse.com/pricing.
Ghost
What it does well for this audience. Ghost suits writers and publishers who want a website and an email newsletter in one place. Its plans are scaled to member count. The Starter plan at $15 a month covers up to 1,000 members, one staff user, a website and an email newsletter. Publisher at $29 a month adds three staff users, custom themes, paid subscriptions and analytics.
Where it falls short. The listed features centre on publishing. They do not include the multi-step sales-style automation that GetResponse's Marketer plan offers, so a lifecycle sequence for a software product is a poorer fit. Ghost is also available as open-source software, which is a different cost model; the figures on this page are for its managed Ghost(Pro) hosting. Business at $199 a month covers up to 10,000 members with 15 staff users and priority support.
Price. Starter $15, Publisher $29 and Business $199 a month, with the same figure on monthly and annual billing as published. See ghost.org/pricing.
Close
What it does well for this audience. Close is a sales CRM in which email is one part of the pipeline. The Essentials plan at $49 a month per user, or $35 billed annually, includes email, calling, SMS, a centralised inbox and a task list, with 1,000 AI credits per user each month. Growth adds automated workflows, a power dialer and bulk email, which is the point at which a sales team can run sequences from the CRM itself.
Where it falls short. The price is per user, so cost rises with every seat, and the AI credits are allocated per user as well. Calling and SMS usage is passed through at cost, which makes the monthly bill harder to forecast than a flat subscription. If you need a subscriber list for marketing mail rather than a pipeline for sales, Close is the wrong shape of tool.
Price. Solo $19 a month ($9 billed annually), Essentials $49 ($35), Growth $109 ($99) and Scale $149 ($139), all per user. There is a 14-day free trial with no credit card required and no ongoing free plan listed. See close.com/pricing.
Make
What it does well for this audience. Make is a visual workflow builder for connecting apps. A team that wants a form submission to trigger an AI drafting step and then a message in a sender can build that chain without writing code. The free plan includes 1,000 credits a month with no time limit, and the Core plan at $10.59 a month for 10,000 credits allows unlimited active scenarios and scheduling down to the minute.
Where it falls short. Make is not a sender. You still need an email platform to deliver the mail, and each action in a scenario uses a credit. The free plan allows only 2 active scenarios, runs at most every 15 minutes, has a 5-minute maximum execution time and keeps 7 days of execution logs. Those limits are fine for a trial of the idea and tight for production use.
Price. Free, with 1,000 credits a month; Core $10.59 a month or $9 billed annually for 10,000 credits; Pro $18.82 or $16; Teams $34.12 or $29; Enterprise on request. See make.com/en/pricing.
Decision table: which tool for which job
Use this table when the question is "which one do I actually need?" rather than "which one is cheapest?". The cheapest plan is rarely the right one if it cannot run the flow you need.
| If you need | Pick | Because |
|---|---|---|
| One subscription for email, landing pages and multi-step automation | GetResponse Marketer | Starter has one workflow. Marketer adds unlimited workflows and abandoned-cart recovery at $59 a month, or $48.38 billed annually |
| A newsletter with a website and paid memberships | Ghost Publisher | $29 a month covers up to 1,000 members, custom themes and paid subscriptions |
| Email inside a sales pipeline, with calling and SMS | Close Essentials | Includes email, calling, SMS and a centralised inbox per user at $49 a month, or $35 billed annually |
| To connect an AI tool, a form and a sender through workflows | Make Core, beside a sender | Unlimited active scenarios at $10.59 a month, or $9 billed annually, for 10,000 credits. It does not send mail itself |
| Webinars and courses under the same subscription | GetResponse Creator | Adds webinars, a course creator and premium newsletter subscriptions at $69 a month, or $56.58 billed annually |
How to choose
Start with the flows, not the price. Write down the three emails that matter most in your first month: the welcome message, the message a trial user gets when the trial ends, and the message to someone who has gone quiet. If all three fit in one workflow, Starter can carry them. If you need a separate flow for each, you need Marketer at least. That single question decides most GetResponse purchases.
Next, decide whether you need an all-in-one subscription. GetResponse makes sense when email, landing pages and forms come from one bill and one login. If your team already has a website builder and a sender it likes, a separate automation layer such as Make can be cheaper than moving everything. Make does not replace the sender, so you pay for both.
Then decide the billing view. Annual billing saves about 18% a month on each GetResponse plan, but a discount is only useful if the plan keeps fitting after a year. Run one full campaign cycle on monthly billing before you commit, because deliverability and workflow fit are easier to change in a month than in a contract.
Finally, look at the add-ons that drive cost in your own situation. Close's cost grows with each seat. Ghost's cost grows with members. GetResponse's cost grows with your subscriber count. Estimate the number that will grow fastest for you, then check the pricing page at that size.
Setup and migration checklist
Moving to GetResponse from another sender, or setting it up for the first time, follows a sensible order. The table gives the steps and the reason for each.
| Step | What to do | Why it matters |
|---|---|---|
| 1. Confirm the list size | Enter your current subscriber count on the pricing page and note the monthly figure for your plan | The price depends on the list you pay for, so the number on the front of the page is not your bill |
| 2. Export contacts and consent records | Export subscribers with their sign-up source, date and consent status from your current sender | Consent history is what keeps a migrated list compliant. Lost consent means lost sends |
| 3. Authenticate the sending domain | Set up SPF, DKIM and DMARC for the domain you will send from before the first campaign | Mail from an unauthenticated domain is more likely to land in spam, whatever the plan |
| 4. Rebuild the welcome series first | Recreate the welcome sequence and the signup form, then test them on a small internal list | New subscribers are the most engaged audience, and the welcome series is the first flow they see |
| 5. Add the trial or abandoned-cart flow | On Marketer, build the trial-expiry or abandoned-cart workflow with segmentation for each stage | This is the flow Starter cannot carry, so it is the reason to pick Marketer in the first place |
| 6. Run a full campaign cycle on monthly billing | Send one complete cycle of campaigns and check opens, clicks, unsubscribes and complaints | Confirms the plan fits before you lock in the annual rate |
| 7. Retire the old sender after overlap | Run both systems for a short overlap, then switch off old automations once the new ones are proven | Avoids double sends and gaps in the sequence during the move |
Migration notes that are easy to miss
A move to GetResponse is rarely just a list move. Automations, segments, forms and landing pages all have to be rebuilt, and each one encodes assumptions about your product and traffic. Rebuild them rather than copying their layout, because a flow written for last year's trial length will send the wrong message this year. Keep a written list of every automation on the old system, with its trigger and its exit, before you start.
Check your consent and unsubscribe handling carefully. Imported contacts should keep the consent evidence you hold for them, and suppressed addresses must stay suppressed. A new platform that re-subscribes people by mistake is one of the most damaging errors in a migration, and it is avoidable with a clean export and a suppression check before the first send.
Related
- Top AI-native email tools: the broader ranking of inbox clients and sending tools.
- Pricing overview: the other tools compared on price.
Frequently asked questions
Is there a free GetResponse plan?
No ongoing free plan is listed on the pricing page. Paid plans come with a free trial, so you can test the platform before you pay. Check the length of the trial on the pricing page, because it can change.
Which GetResponse plan should a small SaaS company choose?
Most small SaaS teams that need onboarding, trial nurture and win-back mail should start on Marketer at $59 a month, or $48.38 billed annually. Starter's single automation workflow is enough for a welcome series and little else.
Is the annual discount worth taking?
Annual billing works out to about 18% less per month on each plan. That is $41.04 a year on Starter, $127.44 on Marketer and $149.04 on Creator. Take it once a campaign cycle on monthly billing has confirmed the plan fits.
Does the price include unlimited contacts?
No. The price depends on your subscriber count, so unlimited sends do not mean unlimited contacts at the same price. Enter your own list size on the pricing page to see the figure that applies to you.
Are the sends really unlimited?
Starter includes unlimited monthly email sends, so sending volume does not add a fee. Deliverability still depends on list quality, consent and an authenticated sending domain, so unlimited sends are not a substitute for clean data.
Can I use an AI writing tool with GetResponse?
Yes. Draft sequences in an AI tool, check every price, discount and feature claim against your product, and then paste the approved copy into a workflow. The plan listings do not state AI allowances per plan, so confirm those on the pricing page before you rely on them.
How does Ghost compare for a SaaS newsletter?
Ghost is built around publishing, with a website and newsletter from $15 a month on Starter for up to 1,000 members. It is a good fit for a content-led newsletter. For multi-step lifecycle flows tied to product events, GetResponse's Marketer plan is the closer match.
What is the cheapest way to add automation?
Make's free plan gives 1,000 credits a month, which is enough to test a flow. Its limits are 2 active scenarios, runs at most every 15 minutes and 7 days of execution logs. For production automation, the Core plan at $10.59 a month, or $9 billed annually, is the first tier that allows unlimited active scenarios. It still needs a separate sender.