Pricing guide · prices read 7 October 2026
MailerLite Pricing Guide 2026
For a newsletter, course or small product list that wants an AI writing assistant inside its sending tool, MailerLite is the best starting pick in this group. The free plan costs $0 for up to 250 subscribers and 2,500 emails a month. Once the list outgrows that, Comfort starts at $12 a month billed monthly, or $10.80 a month billed yearly, on the 500-subscriber tier.
What MailerLite is, and what it is not
MailerLite is an email sending platform. It gives you a subscriber list, a campaign builder, an automation builder, sign-up forms and landing pages, and a set of AI features that the product describes as a writing assistant, a subject-line generator and smart sending. It is built for people who send email to a list. It is not an AI-native inbox, and it does not read, sort or reply to your personal mail.
That distinction changes how you read every price on this page. A sending platform charges according to who is on your list and how often you mail them. An inbox client charges according to one person's use of their own mailbox. The two cost models do not line up, so comparing a Comfort subscription with an inbox client's monthly fee tells you very little. This guide keeps the two apart and works through the sending side in detail.
The plans compared
The table sets MailerLite's plans beside the Sender plans that solve a similar problem, and lists the inbox clients for completeness. Only the figures printed on each vendor's pricing page appear here. Where no price is published for a case, the cell says so.
| Plan | Best for | Starting price (plan and billing) | Key limitation |
|---|---|---|---|
| MailerLite Free | A first list of up to 250 people | $0, up to 250 subscribers and 2,500 emails a month | Both the subscriber cap and the monthly email cap apply at the same time |
| MailerLite Comfort | A newsletter or course that sends a few times a month | $12 a month billed monthly, or $10.80 a month billed yearly, on the 500-subscriber tier | Monthly sends are capped at 10 times the subscriber-tier ceiling, which is 5,000 emails on the 500 tier |
| MailerLite Power | Daily digests, multi-step launches and frequent senders | $25 a month billed monthly, or $22.50 a month billed yearly, on the 500-subscriber tier | Costs about double Comfort at the same list size, and larger tiers are pricing on request |
| Sender Free Forever | Lists of up to 2,500 subscribers with a moderate send volume | $0, 2,500 subscribers and 15,000 emails a month | Both limits are fixed, and there is no AI assistant to rely on in this comparison |
| Sender Standard | A small paid list with modest monthly volume | $6.30 a month, covering 500 subscribers and 6,000 emails a month | The price covers 500 subscribers and 6,000 emails, with no room above either |
| Inbox clients (Superhuman, Shortwave, Spark, HEY) | One person's own mail, with AI help for reading and replying | Pricing on request; check each vendor's own pricing page | They do not send campaigns to a subscriber list |
Sources: MailerLite pricing and Sender pricing. Vendors change tiers from time to time, so confirm before you buy.
MailerLite Free: a first list under 250 people
The free plan is the cheapest way to learn the platform. It covers up to 250 subscribers and 2,500 emails a month at $0. That is enough to build a first sign-up form, load a short welcome sequence and send a handful of real campaigns, so you can see how the editor and the reports behave before you pay anything.
The trap is that the two limits work together. A list of 250 subscribers that receives ten sends a month uses the whole 2,500-email allowance and has no room for a test. A list of 200 people that gets twelve sends a month uses 2,400 emails and stays under the subscriber cap, but it leaves almost nothing for a re-send to people who did not open. Count the sends you plan for each month, not only the list size, before you decide the free plan is enough.
Its weakness is that it stops being useful the moment the list passes 250 people, which is usually the point where a newsletter starts to matter to its writer. At that stage you move to Comfort, and the arithmetic in the next section decides whether you need Power as well.
Price: $0 for up to 250 subscribers and 2,500 emails a month. Check the MailerLite pricing page for the current free terms.
MailerLite Comfort: the 10× send ceiling, worked through
Comfort starts at $12 a month billed monthly, or $10.80 a month billed yearly, on the 500-subscriber tier. Its monthly email allowance is 10 times the subscriber-tier ceiling. On the 500 tier that means 10 × 500 = 5,000 emails a month. The allowance is a monthly budget, not a per-campaign limit, so every email you send to a subscriber draws down part of it.
Four sends to a 500-person list use 2,000 emails. Eight sends use 4,000. Ten sends use exactly 5,000, which is the whole allowance. Twelve sends use 6,000, which is over the ceiling. A newsletter that goes out twice a week, roughly eight or nine times a month, fits comfortably. A course that sends a lesson every day to 500 people does not.
Planning is simple division. Divide 5,000 by your list size to see how many sends per month Comfort can carry. On a 500-person list that is ten sends. On a 250-person list it would be twenty, but the free plan covers that size, so the paid tier only matters once you grow past it. If your calendar needs more sends than the allowance, Comfort is the wrong plan for that calendar.
Comfort also includes the AI features the product lists: the writing assistant, the subject-line generator and smart sending. Confirm on the pricing page which tier unlocks each of them before you commit, because the tier that gives you the assistant may not be the tier your send volume needs.
Price: $12 a month billed monthly, or $10.80 a month billed yearly, on the 500-subscriber tier. On monthly billing that is $12 × 12 = $144 a year. On yearly billing it is $10.80 × 12 = $129.60 a year.
MailerLite Power: when the calendar sets the send count
Power starts at $25 a month billed monthly, or $22.50 a month billed yearly, on the 500-subscriber tier, and includes unlimited monthly emails. It removes the monthly cap entirely, so a daily digest, a course sequence or several overlapping launches to a mid-sized list all fit inside one plan.
The upgrade decision is about frequency, not about features. A 500-person list that receives daily mail sends about 15,000 emails a month, which is three times the Comfort allowance. Power is the only MailerLite plan on this page that carries that volume without a cap. For a list that sends a few times a month, Power is an expensive way to buy capacity you will never use.
The cost is the difference between the two plans. On monthly billing the gap is $25 − $12 = $13 a month. On yearly billing it is $270 − $129.60 = $140.40 a year. Whether that is fair depends on whether the extra sends bring in enough engagement to justify it, and only your own numbers can show that.
Price: $25 a month billed monthly, or $22.50 a month billed yearly, on the 500-subscriber tier. Check the MailerLite pricing page before buying, since tier prices for lists above 500 are not covered here.
Sender: the low-cost alternative on the same budget
Sender is the closest low-cost alternative to MailerLite in this group. Its Free Forever plan allows 2,500 subscribers and 15,000 emails a month at $0. Set against MailerLite's free plan, that is ten times the subscriber room and six times the monthly email room, which matters for a list of a few hundred to a few thousand people.
On paid plans, Sender Standard costs $6.30 a month and covers 500 subscribers and 6,000 emails. Sender Professional costs $10.50 a month and covers 500 subscribers and 12,000 emails. Both carry a 500-subscriber ceiling, so a list that grows past 500 needs a different plan. Compared with MailerLite Comfort at $12 a month on the 500 tier, Standard is about half the price for a similar subscriber count, but it allows 6,000 monthly emails against Comfort's 5,000 allowance, and the two editors feel different.
Sender's weakness, for this comparison, is that it is not a MailerLite-style workflow with a built-in AI writing assistant that this guide has evidence for. If the AI writing tools are the reason you are looking at MailerLite, keep MailerLite on the shortlist even when Sender is cheaper.
Price: $0 on Free Forever, $6.30 a month on Standard, or $10.50 a month on Professional. The Sender pricing page lists the current limits.
Inbox clients: why they are not priced on this page
Superhuman, Shortwave, Spark and HEY are inbox clients. They help one person read, sort and reply to their own mail, and several of them describe AI features built into that reading and replying workflow. They do not send campaigns to a subscriber list, so a per-subscriber or per-email price does not describe them.
For that reason this guide gives no price for them. The cell in the comparison table says pricing on request. Read each vendor's own pricing page on its own terms, and choose an inbox client only if the job is handling your personal mail. Choose a sending platform like MailerLite only when the job is sending to a list.
The mistake to avoid is treating an inbox client as a cheaper newsletter tool, or a sending platform as an AI assistant for your inbox. Each category solves a different problem, and each has its own cost logic.
What it costs at realistic list sizes
Each row uses monthly emails = subscribers × sends. Prices are the figures printed on the vendor pages. Where no published figure applies to a size, the cell says pricing on request.
| Scenario | Monthly emails | Plan that fits | Price | Arithmetic |
|---|---|---|---|---|
| 200 subscribers, 4 sends a month | 800 | MailerLite Free | $0 | Inside 250 subscribers and 2,500 emails |
| 500 subscribers, 8 sends a month | 4,000 | MailerLite Comfort | $12 a month billed monthly, or $10.80 a month billed yearly | Allowance 10 × 500 = 5,000; 4,000 fits. Yearly: $10.80 × 12 = $129.60 |
| 500 subscribers, 12 sends a month | 6,000 | MailerLite Power | $25 a month billed monthly, or $22.50 a month billed yearly | 6,000 is over Comfort's 5,000 allowance; Power has no monthly cap. Yearly: $22.50 × 12 = $270 |
| 500 subscribers, 12 sends a month | 6,000 | Sender Standard | $6.30 a month | 6,000 emails sits exactly at Standard's 6,000 limit for 500 subscribers, with no spare capacity |
| 500 subscribers, daily sends (30 a month) | 15,000 | Sender Free Forever | $0 | 500 × 30 = 15,000, which equals the plan's 15,000-email limit exactly |
| 500 subscribers, daily sends (30 a month) | 15,000 | MailerLite Power | $25 a month billed monthly, or $22.50 a month billed yearly | Power has no monthly email cap, so 15,000 fits. Yearly: $22.50 × 12 = $270 |
| 1,500 subscribers, 4 sends a month | 6,000 | Sender Free Forever | $0 | Inside 2,500 subscribers and 15,000 emails |
| 1,500 subscribers, 4 sends a month | 6,000 | MailerLite (tier above 500) | Pricing on request | The 500-subscriber prices on this page do not apply at this size |
The Comfort-to-Power gap on the 500 tier is $13 a month on monthly billing, or $140.40 a year on yearly billing.
Worked bills, one scenario at a time
Newsletter start, 200 subscribers, 4 sends a month: 800 emails a month, inside the free plan's 250 subscribers and 2,500 emails. Cost: $0. Spike discipline still matters, because one extra broadcast to the full list is fine while a second one in the same month could push the total past the cap.
Course creator, 500 subscribers, 8 sends a month: 4,000 emails, under the 5,000 Comfort allowance. Cost: $12 a month, or $10.80 a month billed yearly, which is $129.60 a year.
Daily digest, 500 subscribers, 30 sends a month: 15,000 emails. Comfort's allowance is exceeded many times over, so Power applies at $25 a month, or $22.50 a month billed yearly, which is $270 a year. Sender Free Forever also covers 15,000 emails at $0, but only if the list stays within its 2,500-subscriber limit and the sends fit its exact email cap.
Growing list, 1,500 subscribers, 4 sends a month: 6,000 emails. The 500-subscriber prices on this page do not apply, and the MailerLite cost at this size is pricing on request. On Sender, the same list fits Free Forever at $0.
Which plan to pick, and when
Match your situation to a row. Each row gives one reason, taken from the limits and prices above.
| If you need | Pick | Because |
|---|---|---|
| A first list under 250 subscribers, sending a few times a month | MailerLite Free | It costs $0 and covers 250 subscribers and 2,500 emails a month |
| A paid list of 500 subscribers with a few sends a month, and an AI writing assistant in the sending tool | MailerLite Comfort | $12 a month billed monthly, and 4,000 monthly emails fit the 5,000 allowance |
| Daily sends to 500 subscribers, with no monthly cap | MailerLite Power | Unlimited monthly emails at $25 a month, against a 5,000-email Comfort allowance |
| The lowest-cost paid plan for 500 subscribers at 6,000 emails a month | Sender Standard | $6.30 a month for 500 subscribers and 6,000 emails |
| A list of 1,500 subscribers on a zero budget | Sender Free Forever | It allows 2,500 subscribers and 15,000 emails a month at $0 |
| A MailerLite list above 500 subscribers | Request pricing from the vendor | The 500-subscriber prices on this page do not describe larger tiers |
| An AI assistant for your own personal inbox | An inbox client, not a sending platform | MailerLite sends to a list and does not manage your mailbox |
The AI features inside MailerLite
The product lists three AI features: a writing assistant, a subject-line generator and smart sending. Use the assistant for first drafts, such as a welcome email, a set of subject lines for a broadcast or a short digest introduction. Ask it for three options rather than one, then edit the result against your own voice and your subscribers' expectations.
Keep a human edit in the loop for anything that states a price, an offer, a date or a product claim. A generated sentence can promise something you have not decided to offer, and a subscriber who acts on it will hold you to it. Subject lines deserve the same care, because they decide whether the email is opened at all.
Smart sending is a timing feature, so judge it by results over several campaigns rather than by one send. Keep a simple log of send times and open rates, and compare it with a fixed schedule before you decide the feature is earning its place in your workflow.
Setup and migration checklist
Moving to MailerLite, or moving between tiers inside it, goes better when the arithmetic is done first. The order below suits a small list, and each step ties back to a limit already covered on this page.
| Step | What to check | Why it matters |
|---|---|---|
| 1. Count your list | Active subscribers only, after removing unsubscribed and bounced addresses | The subscriber count sets the tier and the monthly allowance |
| 2. Plan your monthly sends | Number of sends per month multiplied by list size | The Comfort allowance is spent on every send, not per campaign |
| 3. Choose the tier | Free, Comfort or Power against the figures from steps 1 and 2 | Picking too low forces a mid-month upgrade or a paused schedule |
| 4. Import suppression state first | Unsubscribes and bounces carried over from the old platform | Mailing someone who has opted out damages sender reputation quickly |
| 5. Rebuild forms and landing pages | Sign-up forms and preference pages, not only campaigns | A move that carries sends but not sign-up forms stalls list growth |
| 6. Warm the sending domain | Increase volume gradually over several sends | A sudden jump in volume on a new setup can hurt inbox placement |
| 7. Keep the old account live | Run both platforms until placement on the new one holds steady | It gives you a fallback if the first few campaigns land poorly |
How to choose
Start with the subscriber count and the number of sends per month, not the feature list. Those two numbers decide the tier in almost every case. If your list is under 250 and your sends fit inside 2,500 emails a month, start on MailerLite Free and stay there until the list or the schedule grows.
If your list is 500 people and you send a few times a month, Comfort is the logical paid step at $12 a month, or $10.80 a month billed yearly. Move to Power only when your send count would push you past the 5,000-email allowance. The difference is $13 a month on monthly billing, or $140.40 a year on yearly billing, which is the price of never counting sends.
If cost matters more than the editor, compare Sender alongside MailerLite. A list of 1,500 people sending four times a month fits Sender Free Forever at $0, while the same list on MailerLite is pricing on request. A 500-person list sending 12 times a month fits Sender Standard at $6.30 a month, with no spare capacity above 6,000 emails.
Limits of this guide
This guide covers the plans and limits printed on the vendor pages for MailerLite's free plan and its 500-subscriber tiers, and for Sender's free and paid plans. It gives no price for MailerLite tiers above 500 subscribers, and it quotes no enterprise terms, which the vendor sets on request.
Tiers, allowances and free terms can change. Before you buy, open the MailerLite pricing page and the Sender pricing page, and find the subscriber tier that matches your list. The figures on this page were read from the vendor pages on 7 October 2026.
Related
- AI-native email tools, the full ranking this pricing guide sits in.
- Pricing overview, with every vendor guide in one place.
Frequently asked questions
Is MailerLite free?
Yes, for up to 250 subscribers and 2,500 emails a month at $0. Above either limit you need a paid plan.
How much does Comfort cost?
Comfort starts at $12 a month billed monthly, or $10.80 a month billed yearly, on the 500-subscriber tier. Its monthly email allowance is 10 times the tier ceiling, which is 5,000 emails on that tier.
What does Power add over Comfort?
Power starts at $25 a month billed monthly, or $22.50 a month billed yearly, on the 500-subscriber tier, and includes unlimited monthly emails. Comfort caps the send count, so Power suits senders who mail daily or run several sequences at once.
Does MailerLite include an AI writing assistant?
The product lists a writing assistant, a subject-line generator and smart sending. Confirm on the pricing page which plan includes each feature before you choose a tier.
Is Sender cheaper than MailerLite?
At the lowest paid level, yes. Sender Standard costs $6.30 a month for 500 subscribers and 6,000 emails, against $12 a month for MailerLite Comfort on its 500-subscriber tier. Sender's free plan also allows 2,500 subscribers, against 250 on MailerLite's free plan. The right choice depends on your send count and on which editor you prefer.
What about MailerLite pricing above 500 subscribers?
This guide does not quote MailerLite prices above the 500-subscriber tier. Check the tier table on the MailerLite pricing page, or request pricing from the vendor, before you plan a budget for a larger list.
Should I use MailerLite for a personal inbox?
No. MailerLite is a sending platform for subscriber lists. For an AI assistant on your own mail, look at inbox clients such as Superhuman, Shortwave, Spark or HEY, and read each vendor's own pricing page, because those products are not priced per subscriber.
How do I work out how many sends my plan can carry?
Divide the monthly allowance by your list size. On Comfort's 500 tier the allowance is 5,000 emails, so a 500-person list can carry ten sends a month. If your schedule needs more than that, choose Power, which has no monthly email cap.